An articulation of our vision.Adeal Pty Ltd is a wholly Australian owned and operated company, specialising in the importation and wholesale distribution of consumer and professional photographic products; optical products, tripods, studio flash, video accessories and batteries. Our range includes compact digital cameras, lenses, projectors and other photographic equipment, studio flash, video accessories, digital products, archival filing systems, binoculars, spotting scopes and a comprehensive range of batteries and battery chargers.
Through an elite sales team located in all mainland states, Adeal provides complete national market coverage for its entire product range. The products are sold mainly to buying groups, mass merchants, specialty photographic, video, electronic, battery retailers and professional photo dealers throughout Australia.
Established in 1976, the company has pursued strength through continuous growth ever since.
Adeal employs over 65 full time and casual staff. Products sold by Adeal are shipped nationwide from a modern central warehouse and head office complex. This complex, some 3,000 sq metres in size, is conveniently located in Altona North just 20 minutes from the city of Melbourne, 15 minutes from the Melbourne seaport and 25 minutes from Melbourne International Airport.
Adeal continues to seek sole distribution rights for interesting products. Our goal is to supply quality products which offer our customers volume sales potential supported by high levels of service, which are seen as the industry benchmark.
As a company, we commit ourselves to the following values and principles:
* To supply our customers with quality products at a favourable price.
* To delight our customers with outstanding customer service.
* To maintain the highest standards of integrity in all that we do.
* To have total respect for individuals both inside and outside our organisation.
* To evaluate our work ethic every day and to continually improve.
* To maintain a healthy and safe environment for our employees.
* To be environmentally responsible.
We are a family of individuals working as a team, and by following these principles, we desire to set a standard of excellence which will reward our customers and the Adeal Team alike.
Brian D’Arcy
Chairman
