Adeal Pty Ltd, a wholly Australian-owned company, specialises in the import and wholesale distribution of consumer and professional photographic products.
To express the principles that guide our decisions and operation, we have developed “The Adeal Way”.
The Adeal Way is to,
treat everyone as you would like to be treated;
be flexible & easy to deal with;
provide fast & reliable service;
develop good partnerships;
search for ways to improve all we do;
help each other to grow.
Great businesses are built on effective partnerships and Adeal prides itself on working with our customers, suppliers and service providers with the aim of making their businesses successful.
Adeal was established in 1976 and now has a team of fifty-five. Our professional sales people, stationed in every State of mainland Australia, together with the team in our sophisticated distribution centre are at the core of our reputation as the best service provider in the industry.
Our distribution network covers all video and photo specialty and consumer electronic retailers in Australia as well as mass merchants. We have well-established relationships with all photographic buying groups and are an indispensable supplier to professional photo dealers.
Adeal’s internet interface for our customers, which facilitates order placement at any time, night and day, and access to real time stock information and pricing, is reputed to be the easiest and most useful in the industry.
Our product range includes camera & lighting supports, carrying & protective solutions, lenses, optical filters, batteries & battery chargers, flash memory,and an array of photo and video accessories including sound solutions. We proudly represent some of the greatest names in the industry – see our brand list to the left.
Sieglind D’Arcy
CEO